Littelfuse Brand Refresh
Littelfuse, a worldwide leader in circuit protection, tasked G&S Business Communications with refreshing their existing brand. As lead creative on the account, my main objective was to energize their brand, while also mirroring elements that had been a fixture in the Littelfuse brand for many years. My overall creative contributions included the establishment of a cleaner, more engaging set of visual tools and development of their creative style, establishment of a new, dynamic photo library, modernized iconography direction, which would translate well between print and web, collateral templates, catalogs & brochures, an expanded color palette and set of graphic elements, redesigned web pages, overall brand guideline direction and video opening and closing title animations.